The IQVIA Podcast
The pace of change in healthcare is accelerating. Our understanding of how data, technology and scientific expertise can come together is only getting more precise. In this podcast, leaders from IQVIA lead discussions on the issues, innovations, and collaborations that are making an impact on health and business outcomes. Topics will include new approaches to clinical development, leading-edge technologies and methodologies that extract more value (and less work) from healthcare data, and strategies that ensure the right medicines get to the right patients, faster. IQVIA is a world leader in using data, technology, advanced analytics and expertise to help customers drive healthcare - and human health - forward.
The IQVIA Podcast
Pharma engagement evolution
•
IQVIA
•
Episode 12
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This episode explores how pharmaceutical engagement will evolve as AI increasingly becomes the first port of call for HCPs to access medical information and guidelines. Learn how investments must shift as share of algorithmic trust becomes a key battleground, and how in-field roles will need to evolve to provide deeper, more consultative engagements.